An optimal salesperson is aware of what they say and do. There are things that we believe about ourselves that are deep inside of us. These beliefs have an impact on what we do and say. If a salesperson feels insecure, he may avoid closing a sale and generating business. As long as he doesn’t ask for the business, he will never be rejected. It is difficult to put our finger on such beliefs. We can’t see them anymore than we can see the wind. However, we can see the impact of what those beliefs do to us just like we can see the trees blowing in the wind. We have to look for the trees blowing in our sales lives. Did I just say that? Did I really just do that? Did I really not say that? Did I really miss that opportunity? If we pay attention to the things we do and say, we can spot those hidden beliefs that entrap us. Once we see those beliefs, we can take action to correct them.
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